Skip to main content Scroll Top

Research

MARKET INTELLIGENCE

We provide comprehensive market research and consumer insights on opportunities in Africa. Our team of experts leverage cutting-edge research methodologies and a wealth of industry knowledge to deliver actionable insights that drive informed decisions. Whether you're looking to better understand your target audience, assess the viability of a new product and market, or analyse the competition, Welcome2Africa International (W2A) research has the expertise and experience to help. We believe in going above and beyond for our clients, and we are dedicated to providing exceptional customer service and building long-term relationships.Through four specialized subsidiaries W2A Connect, W2A Impact Capital, W2A Trade, and W2A Impact Foundation we provide investment facilitation, trade enablement, research and intelligence, and development programming aligned with global best practices.

METHODOLOGIES

We believe that the right methodology is key to delivering high-quality research that meets or exceeds industry standards. That's why we use a variety of research methodologies

SURVEYS

We use this method to gather information from a large sample of participants in the course of our research studies to gather quantitative and qualitative data and deliver insights that inform our client's decision-making.

FOCUS GROUPS

Focus groups allow us to gather qualitative data from a small group of agricultural participants, gather in-depth
insights into consumer attitudes, behaviours, and preferences

DESK RESEARCH

Our desk research involves the analysis of secondary data sources such as market reports, industry publications, and government statistics.

ETHNOGRAPHIC RESEARCH

Our ethnographic research services allow us to gather qualitative data from
observation and interaction with agricultural consumers in their natural environments.

EXPERT INTERVIEWS

Our expert interviews allow us to gather data from industry experts and thought leaders. We use expert interviews to gather data on market trends, industry dynamics, and competitor activity.
SECTORIAL REPORTS
Nigeria-Brazil Trade & Investment Outlook

This report provides a strategic overview of trade and investment opportunities between Nigeria and Brazil, with a focus on agricultural commodities. It highlights key areas such as tariff structures, import/export dynamics, comparative production analysis, livestock value chain opportunities, and Nigeria’s legal frameworks for agricultural investment.

Nigerial Solid Mineral report
This report highlights Nigeria's solid mineral sector, focusing on the investment opportunities in coking coal mining and steel production. It outlines the country's rich mineral deposits and the potential for reducing import dependency while driving industrial growth.
Agri-business sectorial report
This agri-business report gives a clear look at the opportunities in the EU and Nigerian agriculture sectors, focusing on Belgium. It provides detailed information about agriculture in Europe, including its current status, challenges, opportunities, policies, and future prospects.
Investment Insight Newsletter [July]
W2A offers the latest Investment Insight Newsletters . The July Investment Insight Newsletter provides a comprehensive overview of the Opportunities in EU and Nigerian Agriculture Sectors (Using Belgium as a Case Study). It aims to provide detailed information on various aspects of agriculture in Europe, including its current status, challenges, opportunities, policies, and future prospects.
Nigeria Agricultural Sector Overview
W2A offers the latest information on the Nigeria agricultural sector landscape in this report. The Nigeria Agricultural Sector Overview provides a comprehensive overview of the agricultural sector in Nigeria. It aims to provide detailed information on various aspects of agriculture in the country, including its current status, challenges, opportunities, policies, and future prospects.
Wheat Value Analysis Reports
W2A offers prepared research data on commodity-focused reports designed to showcase investment opportunities within a particular commodity value chain that enable our subscribers to make decisive decisions on an area of investment and Market Entry Services.